The following issue of NFTF appeared in rock rag “Metal News” in 1992 after an “episode” on the set of Wayne’s World involving older rocker Alice Cooper: After recently being informed by a casting agent that the cut-off age to rock n’ roll is 30, the urge to comment was overwhelming. Since working with street level musicians rarely reaps large monetary rewards, rock n’ roll consultant Mona opts to supplement her income by acting as an extra and is aspiring to be a character actress.
Can you imagine Mona’s surprise and indignation when informed that she is too old to be a rocker? Considering that Alice Cooper is OLDER than Mona it does give one a cause to pause. Being in the rock n’ roll business, how would anyone over 30 feel when informed that they are too old to rock n’ roll. Those in the business/life-style upon being informed of such a cut-off age should register a cry of foul ball loud enough to be measured on the Richter Scale.
How would those such as Alice Cooper, Robert Plant, Jimmy Page, Bo Diddley, Rod Stewart, or the Rolling Stones feel if they were suddenly deemed too old to rock n’ roll?
This type of homogenized marketing comes as no surprise when one considers that film has on several occasions had trouble getting a grip on real rock n’ roll…Cop Rock comes to mind, but when taking into consideration that Alice Cooper is the one that made the original remark in this casting incident an arcane axiom looms large on the horizon.
Cooper’s re-emergence onto the rock scene is a good thing; it gives old timers a feeling that all’s right with the world of rock. But, a serious question must be asked.
Is Cooper’s and other older rockers’ marketing techniques aimed at the under 30 crowd omitting the older rockers that put them where they are and blatantly ignoring them as too old to be bothered with but will gladly accept their money for untaped concerts and albums? Hypocrites.
Granted, when rock n’ roll was in it’s infancy it did belong to the young. But in an industry that generates as much revenue as they do and can in sociological terms be considered a class unto itself, it is naive and illogical to think–term used loosely–that rock today is strictly for the young. In addition, Mona will be the first to admit that bands such as Warrent should have marketing aimed at the young, but what if a parent/rocker of said target market buys/is given a ticket for themselves and attends a concert or video taping. Is the parent/rocker going to be denied entry into the venue because the band is filming and the parent/rocker may make the band look bad? Get real! Their name would be mud once the youngster woke up and spoke out.
The last concert that Mona attended was Guns N’ roses opening night at the forum. When the Gunners finished it’s set, Mona walked away with black and blue hands from tapping out Matthew Sorum’s inspiring , pelvic thrusting, jungle beat.
Mona’s required rocker’s uniform clung to her slender body because of the sweat generated from dancing in the aisle where her seat was and where her ass never touched the seat.
If more “film” types would take off their marketing blinders, perhaps they would see the common ground that could be had between young and old rockers jamming united to the primal sounds of rock n’ roll.
United we stand and divided we fall…Too Old To Rock N’ Roll? Don’t believe it!