Since NFTF’s Music Maven read that Sean Ono Lennon had pronounced the death of rock n’ roll, NFTF has been irritated at the thought. It’s no secret that the genre has been floundering for a few years and that other more mainstreamable product has been getting all of the perks, but there has to be a way to make it all work. While recently hanging out at Jillian’s @ Universal city Walk, NFTF had an epiphany about a viable solution.
First, it is important to remember a basic lesson from Mass Communications 101…just as television shows exist only to fill in space between commercials it is important to remember that record companies exist to support classical music. No one will want to agree, but it is a fact. Getting beyond that point, it is reasonable to think that because record companies’ habit of the past has been to put product out there that will make the most money in order to support classical music and ergo, if rock n’ roll is no longer a top seller, but techno based music such as Lady Gaga is, then it is a safe bet that is where the signing and promotion will go.
Gone are the days of massive signings and throwing it all out there and watching to see what sticks. This practice is no longer fiscally prudent and cannot act in the best interest of rock n’ roll. What’s next then? Well maybe we will have to view rock n’ roll as a more cottage based industry where the most successful rock bands give back to the industry by putting together a “collective” record company that helps up and coming acts. As it stands, there are very few development deals floating around out there and it is up to the enterprising rock bands to hash out a way to develop themselves via itunes and other venues such as Amazon.
What! Give back our hard earned money to those that are following in our footsteps? Calm down, it’ll be a tax write off for sure in the beginning and isn’t rock n’ roll about pioneering and forging roads that are left undiscovered? Do we not owe the genre a future? What good is it to call oneself a “Rocker” if rock no longer exists? How hard would it be to find a good recording studio, put product on iTunes and Amazon and support the product by going on tour in the USA and beyond? There are smaller companies to book tours with and sell your products at the shows. NFTF has been informed by many an act that the real money is in the tours and selling their merchandise. In the past, selling records and getting residuals as a song’s penner has been a slow process which has not always netted the profits that had been envisioned. How much different is it with iTunes and Amazon? Set up a web site with links to both and begin promoting on all of the social networks.
Gone are the good old days of Hollywood record companies and the glory of band promotion as pay to play has born out and taken over. Just as there are too many good looking transplant females in Hollywood and Greater Los Angeles, CA so goes the same with rock star hopefuls dreaming of record deals and huge promotions. Does anyone out there remember Metallica and how they “made” it? Do the homework and see for yourselves which is a more viable option.