NFTF attended the National Association of Record Industry Professionals (NARIP) at Skinny’s Lounge in Noho Arts District and was really quite impressed with the turnout that bespeaks of Tess Taylor’s persuasive talents. For those that do not know who Tess Taylor is, she’s the President of NARIP. Attending mixers is a wonderful reality exit for NFTF and anyone else that cares to grab onto the tail of a comet and soar into a professional world of music. Actually, NFTF prefers this type of mixer to Saturday morning meetings/networking events.
Networking is a must in a business that can seem unfriendly and at best a man eating shark. While at this mixer chatting to professionals, NFTF had came to the realization that it has forged a 20 year relationship with Taylor that began in early 1990 when NFTF was fresh from the Rebuild LA project and was working with the Los Angeles Unified School District’s (LAUSD) Indian Education Program and assorted other associates in the LAUSD. In addition, NFTF was booking bands at it’s nightclub, and consulting up and coming local talent. During this time, NFTF attended a well known music industry meet and greet at UCLA which is where NFTF first met Taylor. At the time Taylor was President of The Los Angeles Music Network and was still working with MCA.
NFTF was so impressed with Taylor that we joined the LAMN on the spot. During this time NFTF had a newsletter rather than the blog that is NFTF today. In one of it’s newsletters was a blurb about the Adopt-A-School Program which caught Taylor’s eye and she asked for more for her LAMN’s newsletter. She published it on the front page.
Never under-estimate the power of a networking card, knowledge and a industry mixer. If you are lucky you will meet people such as Jerry Flattum whose wonderful e-mail is attached to this blog.
This story is not about the history of NARIP nor a testimony to the many professional attributes of Taylor. It is about mixers and the full potential of their value.
Well, you sure turned out to be my anchor at the NARIP/Skinny’s get-together Wed nite…and I deeply thank you for that.
I’ve yet to master the art and science of how to handle oneself in such situations, with conversations endlessly interrupted by hugs and kisses and “Who the hell are you?”
From just a taste of what you told me, clearly you have an amazing history of covering music over the years, stories I am more than eager to here more of.
It is absolutely frightening coming into a city like LA with a pocket full of dreams and not know a single soul. Not only frightening, but foolish. So, there has to be a will-full determination that drives one to overcome fear and foolishness. Sure enough, it’s the love of music.
I don’t like specifying my love of music over the love of writing, but when it comes to selling yourself, you’re forced to say things like, “I write to help generate income to finance my recordings.” Truth is, I love to write period. But it is true, I’ve dedicated my life to music and came to LA to record in prep for licensing.
NARIP helped ground my entrance into LA and obviously provided an opportunity to meet some folks. They’re also helping me find work as a writer/editor while I get my act together.
Don’t ask how, but I ended up in a motel in Venice. I found myself driving thru Beverly Hills on Santa Monica Blvd. I’m so glad it was nite so I didn’t have to see all that wealth…but I could still feel it, ha!
I love performing, but came here with the specific purpose of re-recording my catalog in prep for licensing. I’ve got 2 songs mastered but over 40 songs in pre-production uploaded to my site and numerous other sites. Uploading to ReverbNation, SoundCloud, etc., is really in vain when the recordings are in pre-production. The idea was to provide a showcase for engineers and session players.
Nothing could be more frustrating than knowing how these songs will sound with new arrangements. I’m headed towards a World-Pop/Rock sound Not to mention Peter Gabriel and Sting, I got into yoga a few years back and it was a ride into uncharted musical waters like I never knew before. Jai Uttal is one example. One of my yoga teachers was also a belly dancer. Top off the Arabian sound with Bhangra and Bollywood, and sprinkle in a 20,000 sound library courtesy of Native Instruments and IK Multimedia (what they call, “sampling”), and you’ll get an idea of where I’m headed artistically.
Something like World Pop/Rock…or…Crossover.
I had a Pro Tools-based studio back in Florida but because of a family tragedy I lost everything. It was a sign from the Gods to get my butt to LA. I managed to do some work with session players out of Nashville and the LA area via remote. Two songs got mastered: “My Little Girl” and “Best Place Around.”
An album tentatively titled, Jugglers, is where I explore the full spectrum. I’m not a country artist, but written enough Country/Rock flavored tunes that I headed in the direction of an album called, You Don’t Have To Be Born In Nashville To Like Country.
I say album and not CD because I really wasn’t headed in the direction of a self-produced CD sold direct-to-consumer. Until I sign an artist contract, I’m more interested in producing a series of singles for licensing.
But, reality demands immediate attention so the 1st thing I need to do is find a job and a place to stay. I’ve been diligently hunting for work as a writer/editor, but at this stage, I’ll take any kind of work. I have a column on Technorati called Convergence In Entertainment. Recently published on MusicDish.com and MusicSupervisionCentral.com. I was just accepted into the new MBA in the Music Industry program at Henley Business School in England. I did an interview with the program director, Helen Gammons (links lead to interview). I don’t really want to go back to school, but I’m hoping getting accepted into such a unique program at a top business school will help leverage me in terms of finding work.
I sent an email to Monica Wild, not only to let her know how glad I was to meet her, but with the ulterior motive of perhaps getting invited to one of her networking get-togethers.
Goes without saying I’d love to get together again with you. Meanwhile, I know you’re good at emailing and I look forward to a dialog.
My website is JerryFlattum.com